哦光芒万丈的肥耳君

全球范围：

1. google
2. apple
3. youtube
4. wikipedia
5. starbucks

亚太：

1. Sony
2. Toyota
3. HSBC
4. samsung
5. honda

CNbeta用最具有影响力这样的标题的确会致人迷失
brandchannel的好处就在于，它开诚布公的写了research method

Generating the Results: How'd We Do That?
Unlike other brand rankings that crunch financial numbers, the Readers' Choice poll measures brand impact according to brandchannel readers. "Impact" can be good or bad. For instance, Sony could have impacted you positively with its PlayStation 3, negatively with a malfunctioning laptop battery, or both.
The study runs online and is open to the public during November and December. Votes can be cast for up to five brands per region; respondents can only vote once per region but no section is mandatory.
More than 3,600 people from 99 countries voted in the 2006 poll. The greatest number of voters fell in the age range of 26 to 35 year olds, with an almost equal number of men and women. Voters claiming employment with actual brands as opposed to agencies was greater by half.
Respondents per region equal: 3,625 for Global; 1,595 for US & Canada; 1,420 for Asia-Pacific; 1,358 for Europe & Africa; and 581 for Latin America.

当然，也不得不承认这样一个research的局限性
brandchannel的读者，应该属于marketer的范畴，
他们在一般的maketing research中，都会被“甄别”掉
他们对于品牌的见解，应该和最大多数的消费者，有相当的区别
加之在互联网媒体上做的调查，对传统品牌来说，尤其减灭了优势（像cocacola）
于是我们发现，进入榜单的品牌，大都属于：
电子产品制造业、汽车行业、互联网服务…这样的信息密集（高卷入度）的行业


Shot by Olympus C5050z

05年的时候我也引用过当年的报告，可以翻出来做比较
本来对于品牌的测量，就是一件仁者见仁，智者见智的问题
但是任何一个research，只要坚持标准好多年，不管本身方法怎么样
历时性这样一个要素就成为新的价值了

[RYAN 寻彪悍级3D Designer]